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Calum Andrew Morrell

Posts for tag: ux


YouTube's mid-roll adverts

Adverts are annoying. I'm more than a little certain I'm not the only one who holds that opinion. They are, however, a necessary annoyance in order to receive free content: tv channels; on demand services; YouTube; newspaper articles without a paywall; and on and on it goes. This does not mean they can't be presented ethically - something YouTube (owned by Google) are miserably failing at.


5th of June, 2024 advertising, annoying, google, ux, youtube